Entrepreneur, Realist, & Operator
Josh Garellek
I build companies, teams, and products — from a three-person game studio to the agency behind 500+ e‑commerce brands. Co‑Founder & CEO of Arctic Leaf. Always building what's next.
The long way here
I started in psychology at Concordia before transferring to Yeshiva University in New York to study marketing. To pay my way through NYC I worked as a bartender, waiter, and maître d' — jobs that taught me more about people, sales, and pressure than any classroom ever could.
After school came the corporate detour: a biotech company in the green cleaning space, a small e‑commerce business of my own, and an internet marketing agency. Then I bet on myself and founded Arctic Empire, a small independent game studio. What began as a simple idea for a social game became something much bigger — in 2017 I joined forces with my business partner Jon Coy, and Arctic Empire evolved into Arctic Leaf: a full-service design and development agency with a 70+ person team across North America, serving multimillion- and multibillion-dollar brands.
Along the way I co-founded PartnerPortal.io — born from a real need inside Arctic Leaf to track partner referrals — raised a round, grew it into a modern partner-enablement platform, and saw it through to its acquisition by Relevize. After cannabis legalization in Canada, I invested in and advised early-stage cannabis startups, and co-founded Just Add Cannabis.
Off the clock: I mentor founders, sit on boards, chase hard things like 75 Hard, and I'm currently writing my first book.
- 8+Companies founded, co‑founded or backed
- 70+Team members at Arctic Leaf
- 500+Brands launched
- 2Exits — PartnerPortal.io (Relevize) & Purecolo (CCDS)
Companies I've built & backed
- Arctic Leaf Co-Founder & CEO Full-service design & development agency for e‑commerce — web, apps, and email marketing for 500+ brands. Active
-
Purecolo Investor, Advisor & Board Member Data-centre colocation — backed and supported from the board through to acquisition. Acquired by CCDS 2025
- Hardline Collective Co-Founder Peak-performance brand — no excuses, just execution. Active
- PartnerPortal.io Co-Founder Partner-enablement platform for tracking referrals, leads, and partner relationships. Acquired by Relevize 2024
- Just Add Cannabis Co-Founder Baking mixes with proprietary even-distribution technology — add your own THC or CBD, get a consistent dose in every piece. Paused
- The Trade Planner Founder A guided trading journal — 13 weeks of trade planning, risk management, and trading psychology in print. Active
-
Nordik Leaf Investor & Advisor Early-stage cannabis venture backed after Canadian legalization. Sold 2019
What's on the bench
No Easy Road
My first book — the unfiltered story of building companies the hard way: the detours, the debt, the exits, and everything the highlight reel leaves out.
Explore → Ebook · $10Cannabis Detox
A practical, no-judgment guide to taking a tolerance break or stepping away from cannabis entirely — written from real experience in the industry.
Explore → Family app · LiveChoreQuest
Turn chores into adventures — kids complete gamified quests, earn points, and unlock rewards, mini-games, and a virtual pet. Parents stay in control.
Explore → Web app · In developmentGarbage Sharing
A free, invite-only web app that lets Ottawa neighbours share their unused garbage-bin slots — first come, first served.
Explore → Now building · Coming soonCorner OS
An operating system for modern boxing gyms — members, coaches, classes, sparring, video review, payments, and reporting in one connected platform.
Explore →Read No Easy Road first
My first book is in progress. Leave your email and you'll get early access when it's ready.
Nods along the way
- 2019Ottawa Business Journal — Forty Under 40
- 2021Ottawa Awards — Finalist
- OngoingStartup mentor & expert — Clarity.fm and Startups.com
Ways we can work together
Advisory & boards
Hands-on help for founders — strategy, go-to-market, partnerships — and board seats for the right companies.
Mentoring
One-on-one calls through Clarity and Startups.com — or skip the platforms and reach out directly.
Speaking & podcasts
Entrepreneurship, e‑commerce, and building teams — I bring the unfiltered version.
E‑commerce & digital
Need a store, site, or app built? That's Arctic Leaf — my 70+ person team does this every day.
Let's build something
Whether it's a venture, a partnership, or you just want to talk shop — drop me a line.